Promotion tracking

Promotion tracking is the practice of recording when and how deeply a store discounts a product, including the discount label, coupon text or sale price shown on the page. It matters because promotion patterns reveal competitor strategy that a single price check misses: how often a competitor runs sales, how deep the typical discount is, and whether a promotion targets specific products or a whole category. Promotion data is usually captured alongside regular price monitoring, pairing the current price with the list price and any promo label found on the page, repeated on a schedule so the pattern emerges over weeks rather than from a single observation.

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